Marketing Coordinator Marketing Coordinator

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Channel Zero Inc. has a full-time opportunity for a Marketing Coordinator at our Toronto office in The Junction (Keele & Dundas).

 

The successful candidate will work closely with in-house Creative Services, Programming, Editing, and Master Control teams. The Marketing Coordinator will be the primary point of contact from Channel Zero to the public, and they will be the primary liaison for the following areas of the marketing plan:

 

Social Media & Viewer Relations:

  • Act as primary moderator and content creator for CHCH TV and other Channel Zero brands in the social media space (FB, Twitter, Instagram)
  • Coordinate efforts with the CHCH News team to ensure frequency and effectiveness of breaking news information
  • Be the voice of our brands: moderate and respond to viewer comments and inquiries via social media platforms, voicemail and email - reach out to appropriate departments for input in developing responses to specific inquiries (e.g. Programming, News)
  • Assist with formal CRTC and NAB processes
  • Build content calendars based on core promotables from programming and marketing plans
  • Proactively seek out, recommend and implement social media trends
  • Maintain and develop FAQ guidelines based on feedback and best practices
  • Perform social media audits, competitor analysis and create client reports
  • Execute paid social media campaigns
  • Research and share recommendations on emerging technologies, platforms and opportunities

 

On-Air Promotion:

  • Manage inventory of on-air station promos for CHCH, Rewind, and Silver Screen Classics
  • Strategically schedule station promos in available airtime using traffic and scheduling software
  • Assign traffic item house numbers, and maintain an accurate database of house numbers relating to current promo content
  • Connect with Traffic & Master Control daily regarding log completion, promo processing, scheduling changes, emergency swaps, etc.

Community Engagement:

  • Assist with planning and executing on-site events and activations for CHCH Street Team
  • Coordinate with external partners for upcoming event details
  • Develop event itineraries and directives for CHCH Street Team
  • Connect with CHCH Operations & Security for vehicle and equipment usage
  • Maintain inventory of equipment, premium items and apparel for activations and giveaways

 

Station Advertising:

  • Proactively review media plan and track deadlines and deliverables
  • Assist with writing creative briefs
  • Solicit feedback and obtain creative approvals
  • Deliver Print, Radio, Online & OOH deliverables to external media in a timely manner
  • Work closely with Programming to ensure marketing messaging is accurate, and action is taken to update when schedule changes occur

 

Other:

  • Maintain inventory database of Channel Zero company stationery & signage
  • Hands-on involvement in annual projects (Spring upfront, Fall launch, Christmas toy drive, etc)
  • Other duties as assigned

 

Required Skills & Qualifications:

  • 1-3 years’ experience in a similar role
  • Social media content creator (understanding of algorithms a key asset)
  • Creative and promotional copywriter who and can actively engage the public
  • Enthusiastic, self-motivated, quick learner
  • Strong attention to detail, spelling and grammar
  • Excellent communication and interpersonal skills
  • Keeps manager well informed of all assignments, deliverables, issues and challenges
  • Ability to multi-task, prioritize, and meet tight deadlines in fast-paced environment
  • Ability to work independently, and collaboratively as part of a team
  • Post-secondary education preferred, with a marketing degree or equivalent

 

 

Quoting ref# MC-2019-08, please send your résumé with cover letter and salary expectations, in confidence to:   careers@chz.com    (no phone calls please) 

 

Application Deadline: August 23, 2019

 

Channel Zero Inc. is a member of the Channel Zero group of companies and along with its subsidiaries, affiliates, and related companies is an equal opportunity employer dedicated to diversity in its workforce. Please note that all qualified candidates are encouraged to apply but applications from Canadians and permanent residents will be given priority. We thank all applicants for their interest; however, only selected candidates will be contacted. No telephone calls or agencies please.

 

About Channel Zero Inc.

Channel Zero is an independent Canadian media company that owns over-the-air channel CHCH-TV and a bouquet of specialty channels including Rewind, Silver Screen Classics, and Halla Bol Kids TV, Canada’s first South Asian HD TV channel. Channel Zero’s digital sales agency Junction Digital offers advertisers marketing solutions on our owned and operated websites, as well as through our trading desk. The film division of Channel Zero features Ouat Media, an Academy Award® winning film sales and distribution company. Channel Zero’s head office is located in Toronto, Ontario. For more information, please visit chz.com.