Serving as General Sales Manager of Channel Zero Inc, Geoff Thrasher is responsible for revenue generation for CHCH, Silver Screen Classics and Rewind.
Mr. Thrasher has been the driving force behind the sales team for CHCH since 2002, and has continued to spearhead this aspect of the organization under the Channel Zero ownership. His leadership in Operations, Resource Management, Revenue Management and the Sales & Marketing area of the business, make him an invaluable part of the management team. Prior to this, Mr. Thrasher spent several years as the Director, Sales & Marketing at CBC News World.
Mr. Thrasher attended Fanshawe College where he majored in TV and Radio Broadcasting and has served as an advisor and speaker for many professional associations. In addition, Mr. Thrasher is the past President of the Canadian Association of Specialty TV, the past President of the Broadcast Executive Society, and a past board member of the Retail Advertising Council of Canada as well as the Ontario Association of Broadcasters. Currently, Mr. Thrasher sits on the board of the Canadian Association of Broadcast Representatives.