Rob began his media journey in Oakville Ontario, graduating from Sheridan College’s Advertising Program. His professional journey starts with the broadcast buying group (BBG) at MediaCom followed by a deep dive into Inventory and Revenue Management at the CBC.
From there he transitioned into print and digital Advertising Sales with the Brantford Expositor, and then into the world of Radio Sales with Standard Radio. Continued growth through the ranks of Astral, eventually Bell Media, saw Rob ascend to the role of Director of National Sales, where he coached and mentored a team of 25 sales professionals and was responsible for delivering National Sales of $225 million per year
Following Bell Media, Rob became the Vice President of Sales at TPS Promotions and Incentives, helping the company chart a new course of product innovation and sales growth with a client list as diverse as Honda, Acura, Toyota, Starbucks, Goodyear, Nestle, and IG Wealth.
Rob describes himself as a passionately experienced media sales leader, a proactive planner and an outgoing, collaborative team-player. Leading and supporting a team of internal sales specialists and external sales partners, he ensures that Channel Zero exceeds its revenue targets on both its established and emerging lines of business.